Link Building - “Hard Links” Vs. “Easy Links”

Google always encourages people to get backlinks from the high rank relevant platforms. But after recent Google Penguin Updates, it has become harder to rank well because now Google prefers Quality links from Quality websites. It is the wake-up call for those who obtain easy links, now the links that are hard to get have the real worth.

Post Your Links for Humans & Not for Search Engines

After the Panda and Penguin update, it is very important to spread the information over different a channels which is useful for the readers. So, if you are going to submit your website, do consider the importance of submitting the website to major directories which have original traffic; Submit your website to help humans and not for the search engines only.

Same will be applied for social media bookmarking and classified ads, you should add your business/website to quality bookmarking sites, which are actually followed by readers and real users.

And blog comments will be effective only if you have something for public or post as an owner of the blog. Don’t post just to get a backlink.

Create posts (articles, press releases, blog posts etc.) for humans; ultimately, search engines will give the respect and reward to your post.

Directories and Restrictions to Entry

When Google speaks about directories, it simply means the links from the top directories, not from hundreds of unknown directories. Recently, there was a report on SEOmoz regarding directories that 3,000 directories might be banned by Google search engine.

Article Marketing Directories

Google penguin hit the websites which were receiving backlinks from different article directories, such as EzineArticles, articlebase etc. The biggest reason was that the article directories don’t have any attraction and interest for real audience.

If your post is unable to attract the readers, then search engines will not reward your post or link. Last but not the least, if you were affected by Penguin and you want your website protected for future, forget about easy link building techniques and learn the way of getting hard links from the quality websites.