10 Tips for Developing a Content Marketing Strategy

Web content is closely watched by Google Search Engine, that’s why the content marketing strategy requires new dimensions to avoid the expected issues which can occur because of the changes Google has made in its algorithms. Following are some useful and interesting tips which can help you to promote your content in quite a better and smart way.

Determine Organizational Goals:
Before creating content, set your business goals and use the clear communication strategy where everything links back to your organizational goals. Each goal should be measurable and directed to a certain time period. Create unique and interesting content for every new goal to be achieved. 

Use Great Writer:
To display your thoughts and meet the quality content standards, it is advised to get the services of the qualified writers who have creative writing skills and who can write informative and logical articles on key matters of your organizational requirements.

Draft an Editorial Calendar:
Think well on your plan and create an editorial calendar for all of your content requirements. It should include everything like strategies, marketing plans, specific tactics, suggestion column, content deadlines, etc. Share it with entire organization and make sure everyone follows it.

Develop your key messages:
Key message is very important because it defines you and your product. Create attractive and relevant messages that real audience likes to hear.

Identify Target Audience:
The next step is to figure out real audience of your industry. Find and then follow them on different social media networks like Twitter, Stumbleupon, LinkedIn and Facebook, pinterest. Furthermore, find out their interests and share informative content to attract them towards your products and services.

Avoid Spamming:
Now, you can only promote your products and services with balanced and useful content, so avoid keyword stuffing and additional links to your website because this is all spam and panda and penguin are always ready to swap out the spam websites from SERPs.

Diversify Your Content:
Content Marketing gives you the opportunity to publish content on different platforms, such as article directories, Facebook Business Fan Page, Twitter account etc. For getting the required attraction and response to your content, it is advised to develop it as per the nature of different channels you are going to use.

Make Your Content Evergreen:
Your content should follow the modern trends and most importantly it must be relevant to your industry. The evergreen means your content reflects the basic goals of your business and services. So, write on trendiest topics regarding your business.

Design Matters:
Design of your website, blog, E-newsletters should be attractive and unique. If your design lacks the professional layout, then people won’t praise and spread your message and almost all your efforts will go waste.

Analyze Content Effectiveness:
By measuring the effectiveness of content, you can determine whether your content marketing plan is working well or require to be altered. Keep an eye on your Marketing Strategy and traffic to your content to figure out the outcomes of your content.

Do I need Expensive & Professional Equipment for Video Marketing?

Video Marketing has become a useful tool to promote your products and services online, but does that mean you should have to make your own video to promote your products and services?

Mostly, people tell you that you should not make a video for your business unless, you have all the required and proper equipment like, Good light combination, latest video camera, blue screen, a newest video-editing software, etc. It is just like that you have a good gym for yoga, but you do not join it because you don’t have the trendiest and most expensive outfits, or you think that without these outfits, you cannot work out properly.

And while you look for proper video equipment, take advice from experts and spend thousands of dollars to create a suitable video for your business, there are many average users who use iPhone to make a video of their cycling skills and funny Social Media Experiments; they upload the videos on to the YouTube and get thousands of subscribers.

While you are hiring a makeup artist to get your hair done and trying expensive outfits to make sure your video is according to higher standards, on the other hand, without proper make-up and hair- done an internet marketer is making a video with his ordinary laptop camera on any topic regarding his business, uploading it to YouTube and making hundreds of dollars.

 

OK… got my points?

So, don’t think to acquire any particular equipment to make awesome videos of your business. Let’s just say you have enough things to make some good videos. The fact is that when you start creating videos there are some obvious mistakes but, after creating some videos you will learn lots of things like lighting, background selection and sound of video.

While creating video you just have to think about the common person who is searching for the best feeding tricks for his puppy or a lady who is searching for a way to get her baby sleep. For them, the solution of their problem is important than your video’s background and make-up.

The only thing you should have to create a perfect video is a bit of techniques and a computer or smartphone with a camera which suits well the format of your video. You may require video capture software to highlight the important points of video and the video editing software, which may already be installed in your system, even you can use PowerPoint for slideshows.

A good video requires time and planning, think smart and be aware of your tasks and attraction of audience. Don’t worry about mistakes because you can only learn with mistakes and all your next videos will be better than the previous ones, for sure!!!

Facebook Ad Tool Can Capture E-Commerce Market

Facebook is about to capture e-commerce market with the launch of a new tool that will let the retailers track the purchases by the members of social media network who would have viewed their ads.

It is said that, Facebook is taking-off this tool in response to the demand from internet marketers who still do not believe in the effect of the social network on sales. The reports said that the basic target of this tool will be the online retailers and travel websites which require an immediate response on their ads.

In this tool, Facebook will also give online marketers the option of direct marketing to a specific group on the social media network that has the similar interests and can respond well to the advertisement.

Online retailer Fab.com, which has tested the new tool of Facebook, has reduced its cost “per new customer acquisition by 39 percent when it served ads to consumers deemed most likely to convert,” Facebook said. Facebook introduced the conversion that is “anything from a completed sale, to a consumer taking another desired action on a website, such as registering for a newsletter.”

Yahoo is totally confused by the Facebook’s new service and their source contacted SFGate.com and said that it doesn’t only “competes with one of Yahoo’s flagship ad products” it “would kill us.”

This is an important move by Facebook to boost their revenue stream. With this new tool Facebook can beat everyone, including Yahoo, because Facebook has the following advantages.

• Facebook already has more brand advertisers than others
• Facebook is the platform where number of users view the brand ads
• No one has the email addresses of users who view the Facebook brand ads

4 Ways to Get Your Client Like You

 

Client relationship is an important factor to measure the success of a project and sometimes the organization as well. Following are few tips for starting, building and maintaining a successful business relationship with your clients.

Respond Quick for Positive Impression:

First impression is the last impression! If you are in a business and you are about to start a new project you must create a quick action plan and respond well to have your positive impression on client. Ultimately, the positive impression will turn into a successful business relationship.

Study your project deeply and create a list of “Quick Wins” of the project, mention your findings and issues on the project. It will consume a little time but will have a great impact on your client.

In this Quick Wins sheet, highlight the important issues of the project and break down the entire project into different phases and then assign a reasonable timeline to each phase.

For Further communications, make necessary notes and ask your client too to have a list of important points to make sure that none of the most significant points is missed during the discussion. Moreover, do not forget to add a “solution column” for client’s recommendation.

Your clients will love you for being smart and proactive!

Regular Updates and Communication

Communicate with your clients on regular basis and share with them the latest updates and the progress reports. Do consider their feedbacks and the potential opportunities. Ask them if there is anything they need to push or if they like to share ideas for further improvement, this will give you the higher loyalty points.

Why your clients will love you:

• They will feel that they are the part of the entire process
• You keep them in loop and give them regular updates
• You respond quickly to push through their objectives

Call you Client:

If you are not getting responses for your queries then instead of waiting for him to contact you to back, just pick up the phone and call your client and discuss all your concerns thoroughly. It’s not even bad if you call them with regular intervals to make sure you fulfill their requirements; showing real interest in their business can turn into a great business relationship with your client.

Why your clients will love you:

• You show personal interest and care
• You work together for finding and implementing the quick solutions

Visit Your Client and Take Them Out for Coffee:

For a Strategic move, fix meeting with your clients and take them out for lunch or coffee, get them know you on personal level and that will definitely strengthen your professional relationship. Moreover, you can go for conference traveling or vacationing. This will enhance their trust on you and they will feel that they are working with a friend.