4 Ways to Get Your Client Like You

 

Client relationship is an important factor to measure the success of a project and sometimes the organization as well. Following are few tips for starting, building and maintaining a successful business relationship with your clients.

Respond Quick for Positive Impression:

First impression is the last impression! If you are in a business and you are about to start a new project you must create a quick action plan and respond well to have your positive impression on client. Ultimately, the positive impression will turn into a successful business relationship.

Study your project deeply and create a list of “Quick Wins” of the project, mention your findings and issues on the project. It will consume a little time but will have a great impact on your client.

In this Quick Wins sheet, highlight the important issues of the project and break down the entire project into different phases and then assign a reasonable timeline to each phase.

For Further communications, make necessary notes and ask your client too to have a list of important points to make sure that none of the most significant points is missed during the discussion. Moreover, do not forget to add a “solution column” for client’s recommendation.

Your clients will love you for being smart and proactive!

Regular Updates and Communication

Communicate with your clients on regular basis and share with them the latest updates and the progress reports. Do consider their feedbacks and the potential opportunities. Ask them if there is anything they need to push or if they like to share ideas for further improvement, this will give you the higher loyalty points.

Why your clients will love you:

• They will feel that they are the part of the entire process
• You keep them in loop and give them regular updates
• You respond quickly to push through their objectives

Call you Client:

If you are not getting responses for your queries then instead of waiting for him to contact you to back, just pick up the phone and call your client and discuss all your concerns thoroughly. It’s not even bad if you call them with regular intervals to make sure you fulfill their requirements; showing real interest in their business can turn into a great business relationship with your client.

Why your clients will love you:

• You show personal interest and care
• You work together for finding and implementing the quick solutions

Visit Your Client and Take Them Out for Coffee:

For a Strategic move, fix meeting with your clients and take them out for lunch or coffee, get them know you on personal level and that will definitely strengthen your professional relationship. Moreover, you can go for conference traveling or vacationing. This will enhance their trust on you and they will feel that they are working with a friend.

Something about PPC!!

So, let's talk about PPC (pay-per-click) today...

About PPC, it is said that if you use it wisely, you can make millions BUT if you don't, then say bye-bye to billions (ha! ha! i love how they use evil tones to create humor!!)

OK! so you think you have done your homework on how & what & where you will be putting up your ads using PPC...
I'm just here to give to some precautionary measures during your whole journey of PPC process.

To begin with, this thing is going to save you money in the long run. Make sure you avail it to the fullest; plan carefully.
So, what you need to do is to make an impressive landing page for your viewers; it is a key factor of making them stay & like. It should clearly & attractively be mentioning what are you offering & why should they choose you over others.

Most publishers are very peculiar about the things they advertise. If they find your ad to be unattractive or not very captivating for their traffic audience, they will simply remove it. Now that is a waste of efforts on your part, isn't it?? So, to avoid this thing from happening to your hard work, monitor the results of each of your campaigns & make amendments to them accordingly. Keep experimenting with the look & text of your ads to see which one gets the best response.

Some people might not consider this a very good thing but believe me, it makes a big difference. While creating your ad, do put up an action-call, like "CLICK HERE!!" or "GO NOW!!" etc. It will actually compel the person watching your ad to go click on it; rather than just reading through your ad & moving on to others.

Have a balanced sort of offers to be promoted in your ads. You will be spending a great deal of money on it, so you don't want any non-serious buyers to be the major portion of your traffic. Putting up loads of free deals will attract free-loaders only, but not putting up any discounted offers may make you loose your potential buyers. Be very very careful in your choice (just as Elmer Fudd goes, "Be vewy vewy quiet, i'm hunting wabbit...hahahaha!!").

While biding or choosing for a place to put up your ad, be among the highest bidders as being on the 1st page counts a lot. But do try to avoid the starting 2 or 3 positions, if you can; they are subjected to most accidental clicks (& you don't wanna end up paying for them now...do you??)

PPC has several advantages of marketing, you are only required to have a keen observation to notice them & make appropriate settlements for them.
So GOOD LUCK with your PPC!!

Why ask for Website Maintenance??

Hi,

I am the owner of a small jewellery business (& other fashion accessories). I started 5 years back from my friends' circle and in a very little time, i was famous in the local community. The next step was to give a bit more exposure to my business, so i made a fan-page over Facebook and Twitter. It helped a lot & i started getting orders online. I was very happy.

Someone suggested that i should make contracts with bigger companies & agencies. Now, that was an attractive thing to do. But it required a more professional approach...beginning with the development of a proper website.

I contacted a company to get me a website. It was a long process but i got what i wanted & it was beautiful. After deployment, they asked me if i wanted to go with their discounted maintenance package which is offered to clients along with website deployment. I was not sure what that was so i asked a friend.
"You have the website, you can manage it yourself. How hard can it be to manage? You've been managing your Facebook & Twitter pages for so long now, you can do it easily. Why waste more money?", was my friend's answer.

I took the advice & refused the offer politely (i want to mention here that i am not at all a technical person)...this was the 1st mistake i did in my business career.

For a few months, everything worked perfectly fine...& then something happened...something really bad.

My website had a login system too; i had a long list of members who received special offers based on their membership type.

After reaching a limit of 350, new members stopped getting added to my list. They were able to register, their membership payment was being deducted from their accounts but their information was not being updated in my records.

I discovered it when a client called me up. He was very angry. He said he called up to talk about his orders & my manager told him that he is not one of our members & is not allowed to have the deal he wanted. I apologized on my manger's behalf & checked the records myself but the result was the same. The client told me that he registered a week back under the golden membership category (OMG!!).


That was the 1st incident & many followed afterwards. I don't know for how long it had been going on. I tried every possible thing i could think of but still could not find what the problem was. Then someone told me to contact the website makers again. I reluctantly did (reluctant because i refused their maintenance offer back then). They agreed to look into the matter but obviously i had to pay full amount this time (bad luck!!).

They worked on my site & figured out something wrong with the database (that was what they called it). So, they had it all sorted out in 3 days.

I had to figure out who went missing from my records & send apology messages to them. So, the reason behind telling this story was that, technical or not technical, you should never ever ever turn down the maintenance offer from the company responsible for creating your website.

I was lucky that they agreed upon working out the problem in my website; otherwise, all would have been lost.

Social Media Marketing - A Must!!

For the millionth time i argued with my brother over the social media importance. My brother is a newbie in the field of business. Now, he ain't anti-social but he sure is an anti-social-media person (he doesn't even own a Facebook account, can you believe it!!).

The day he announced that he'll begin with his own business, i kept on poking him to create pages and links over social media channels. He was of the view that they are a total waste of time. "Who would have time to look up for my name over Facebook & see how many fans i have? Or how many people are following my tweets? People are too busy updating & commenting on their own posts & pictures", he would say.

"It's the youth we are targeting here bro. How can you expect the younger generation to use any other means of information when they spend 95% of their times sitting in front of their screens?", i would ask.

"It's useless..", he would conclude & walk off.

Then, one day, it happened; an event that changed his life & his negativity against the social media. He had a friend (a very good friend, in fact) who moved somewhere abroad. He came to know about my brother's business & promised him a very heavy budgeted project. My brother was very excited about it. He spent days & nights gathering enough resources to make himself impressive & eligible for his upcoming clients. And, of course, he had even bigger plans for the money he'll soon be earning (I had a long list of things too that i'd ask him to get me).

In short, we were waiting anxiously for the clients' call...a week passed...then another week...& another week...& the whole month passed...no sign of the good friend or the heavy budgeted project.

One day, he caught his friend online. Upon inquiry, it was revealed to him that the clients thought a company having no social presence is not strong enough to handle such a big project (having a website was not enough in their view).
& CRASH!! came down my brother's big dreams.

When i came back home that night. I found him waiting for me (it was enough for me to guess that something was not right). A few moments of fumbling & mumbling & finally the truth was revealed to me.

I felt like laughing out loud, pointing to him & say "See, i told yaaa!!", but the dejected look on his face stopped me from doing so.
"So, what do you want from me??", despite feeling sad for him, i asked firmly (I can still get a few items out of the list i made....hahahahaha *evil laugh*).
"Please make accounts for me over the social media channels... I don't know what to do with them. Please manage them on my behalf", he pleaded.

"What?? I don't have that much time... It's a very difficult task", i lied to him.
"Please, i'll pay you...promise", he was near to tears.
"OK OK!! but i'll decide my salary myself", i grabbed the opportunity.
& it was settled.

I created the accounts for him & started managing his business & clients over them...posting new things he added...introducing new clients & projects...answering queries etc.
It took time to make him get noticed but finally we succeeded.
In the end, he got his accounts & a strong base for flourishing his business & i got my greens!!

Make way for a Freelancer!!

Hello everyone!!
My name is Susanne & Michael & Sandra & Alexandra & Tom & Jerry & Larry & Diana & Charles & Raj & Raja & Rani...tell me any name & it's me...
Because
I AM A FREELANCER!!
I go by any name, at any location...tell me your project & my profile will change accordingly. I don't have a fixed identity, yet i create identifying marks for you (whatever you hire me for adds more to your name...right?).

People think freelancing is not a proper job...the general rule book says if you leave your house at 9am, sit on a desk in a building crowded with people like you, go about getting commands from your boss all day long & come back home at 5pm, only then you have a proper job. Well, i tell you that freelancing is even more a tougher job in itself than the 9 to 5 routine you call a job. Let's see...shall we??

Freelancer - A CEO
I formulate my own rules
I set my own goals
I formulate my own budget
I communicate with the clients
I make decisions based on his requirements & my resources
I promote myself, my-self
I myself take care of my PR

Freelancer - A Project Manager
I formulate my own working strategy
I motivate myself, my-self
I do self-evaluations
I categorize my own tasks
I monitor my own performance
I manage my own projects

Freelancer - A Developer
I write my own code
I test my own code
I find errors in my own work
I update my tools myself
I update my clients myself

Freelancer - A Designer
I make my own designs
I implement my own designs
I ammend my own designs

So, you began by giving job openings in newspapers & websites, then you call for interview, then you ask questions from each & every person, then you select some of them & reject others, then you assign them posts, then you brief them their work & then you begin with your project.
Whatever things you do after formulating a complete team, i do all alone.
I AM A FREELANCER

PM - Behind the Scenes!!

Hi!!
I am a Project Manager...

When you normally tell someone that you are a project manager, they picture you as a person:

• Roaming aimlessly in the office (with a devilish smile)
• Giving commands (or lectures in case you've done something wrong)
• Sitting all day long in his cabin doing nothing (coming out only to check if everyone's at his workstation)
• Circling around you all day long if a deadline is nearby (shouting over your head that you should have hurried with the things)
• Finding faults with whatever work you have done (& you were thinking he'd be thanking you for your hardwork)

etc. etc.
In Short, if you have a forceful Boss, you are for sure to have a bossy Project Manager.

Now, this doesn't mean that i am a bossy one...nooo, my team is really fond of me =]
But we are talking about general perception here...right??

So, as i was telling that the overall image...general image...of a project manager is not very good. People think that it's an easy way of earning money, without doing anything.
Now that's wrong!!

You see, even when i am sitting idle, there are a whole lot of hurricanes twirling & swirling through my brain. I am constantly thinking about ways to meet deadlines, fully utilize the allocated resources, solve issues between teammates, brief the newly demanded feature from client side (in a manner that won't make my team's head go CUCKOO!! CUCKOO!!) & other issues that my team has not even the slightest idea of.

If you think developers & programmers spent sleepless nights meeting deadlines, we project managers spent sleepless weeks arranging & scheduling the time preceeding those deadlines...i can't recall when was the last time i slept peacefully...maybe a month back...oh no, that was when i had my vasovagal episode (fainting) (yeah, that can happen when you are in a condition as i was).

You people think that PM stands for Project Manager only...wrong again
The P is for:

• People you have to look after (clients, boss, team)
• Pressure you have to bear
• Problems you have to deal with
• Projects you have to manage

The M is for

• Money matters you have to handle (even if it means a simple lunch arrangement for the team)
• Machines you needs to look after
• Motivation you have to provide to your team
• Messages you have to convey from boss to team, clients to team, team to boss, team to client, boss to client, client to boss (woahhh!! i lost track of my words...)

So you see, this is not an easy task. Yet " I ", the project manager:

• Greet everyone with a fresh face
• Walk around the office with full energy
• Solve problems with an innovative mind
• Guide you with a smiling face

& still they say i have no work to do...*sigh*!!

The Great-7 of being a Businessman!!

1. You work for yourself only; no boss to be answerable to
2. Choose whenever you want to work & whenever you want to rest; nobody will tell you that you are late for work or you have wasted this much time
3. Make up your own team; you won't be bound with people you don't want to work with
4. You can modify your policies to take on new challenges or try another dimension of work
5. You don't have to wait for approvals from the higher authorities to finalize something
6. You select your own clients
7. If you know you are the one behind a successful project that you have just finished, nobody will be as proud and happy as you yourself