Whether you want to create your first website or wishing to improve your existing one, Use the following checklist to make your successful impression.
Nowadays, domain name is very important for the search engine point of view, registering a website with just the business name is not going to help you. Use keywords along with your business name to increase the visibility of your website in search engine result pages. Furthermore, you can register with additional domains to protect your brand and identity, but make sure your business website must contain keywords in the domain.
After registering the domain name, the next important task is keyword research. Before, you start putting the copy of your website; research which keywords or keyword phrase people using to find your business online. Remember only use the keywords that are searched often with low competition.
There are two types of Keywords, research keywords and Buying keywords.
People use research keywords when they want to reach out a business, product or service, so optimize your website for the keywords that are researched with the buying frame of mind.
Original and Relevant Content:
Content is King! Include complete information about your business, product or services, but make sure your content is original and reflects the natural tone of voice. When people are searching online, they want correct information and details right there. If your website doesn’t provide required data, they will go somewhere else. Search engines also love original content and penalize on duplication, so write your own text. Always be original to avoid search engine penalties.
Credibility is a big challenge for online businesses, especially if your business, products or services are not well-known in the marketplace. Due to lack of trust, mostly visitors do not convert to a buying customer. To increase the conversion ratio, create Social Network and interact with your fans on personal levels. Give some interesting offers like discount coupons and money-back guarantee.
Call to Action: