Something about PPC!!

So, let's talk about PPC (pay-per-click) today...

About PPC, it is said that if you use it wisely, you can make millions BUT if you don't, then say bye-bye to billions (ha! ha! i love how they use evil tones to create humor!!)

OK! so you think you have done your homework on how & what & where you will be putting up your ads using PPC...
I'm just here to give to some precautionary measures during your whole journey of PPC process.

To begin with, this thing is going to save you money in the long run. Make sure you avail it to the fullest; plan carefully.
So, what you need to do is to make an impressive landing page for your viewers; it is a key factor of making them stay & like. It should clearly & attractively be mentioning what are you offering & why should they choose you over others.

Most publishers are very peculiar about the things they advertise. If they find your ad to be unattractive or not very captivating for their traffic audience, they will simply remove it. Now that is a waste of efforts on your part, isn't it?? So, to avoid this thing from happening to your hard work, monitor the results of each of your campaigns & make amendments to them accordingly. Keep experimenting with the look & text of your ads to see which one gets the best response.

Some people might not consider this a very good thing but believe me, it makes a big difference. While creating your ad, do put up an action-call, like "CLICK HERE!!" or "GO NOW!!" etc. It will actually compel the person watching your ad to go click on it; rather than just reading through your ad & moving on to others.

Have a balanced sort of offers to be promoted in your ads. You will be spending a great deal of money on it, so you don't want any non-serious buyers to be the major portion of your traffic. Putting up loads of free deals will attract free-loaders only, but not putting up any discounted offers may make you loose your potential buyers. Be very very careful in your choice (just as Elmer Fudd goes, "Be vewy vewy quiet, i'm hunting wabbit...hahahaha!!").

While biding or choosing for a place to put up your ad, be among the highest bidders as being on the 1st page counts a lot. But do try to avoid the starting 2 or 3 positions, if you can; they are subjected to most accidental clicks (& you don't wanna end up paying for them now...do you??)

PPC has several advantages of marketing, you are only required to have a keen observation to notice them & make appropriate settlements for them.
So GOOD LUCK with your PPC!!

The Storms in the Brain => Brainstorming

When we sit down to write something...anything...usually we go blank (just as the white paper/screen in front of us). A very common approach in such a situation is “OK, let's start writing & see what we end up with!!” (Developers following this technique create “masterpieces”…you know what I mean!!) & we end up with feeling more lost than we actually were in the beginning.

So, there’s a problem here…
You ask someone what to do now & they say, “Do some brainstorming” (what on earth is that??)

That little compartment GOD has made on top of your body (yes I’m referring to your head) contains something squishy & slimy; like flexible pipes twirled & twisted on top of each other…that is called a Brain & it helps you think (bet you didn’t know that). So, when you sit down to think, you’re actually poking your brain to tell you the answer to your problem (you are lazy enough to do anything yourself *sigh*). So now, your brain needs to think (yeah, I think a brain can think).

& you know what a Storm is…right?? Violent winds, thunders, lightening, heavy rains etc. etc.

So, does that mean you need rainfalls and hurricanes in your brain to get any idea? No silly, that is not happening!!

But if you want you can relate the natural storms with the storm in your brain… (See how the storm sounds relate to the brain process):

• BOOM – an idea pops
• CRASH – irrelevant point
• SWOOSH – no that won't look good
• CRACK – this looks perfect
• SPARK – yup, that matches
• DRIP DRIP – this point is relevant & ooo that too

When we get atmospheric storms, what do they result in? A clean & fresh environment, sparkling flowers, pleasant winds etc. (let’s ignore the destructive part for now *hehehe*)
So, the “storm” part in Brain-Storming also refers to the after effects of the storm i.e. when you are done with it, you get mesmerizing & energetic ideas.

It's a healthy exercise

• It tells you your brain still lives & functions (believe me I’ve seen people living without one)
• It gives you a chance to explore & re-explore your brain to the last inch (you don’t want to lose a part of your brain by not using it – Lamarck’s Theory of Inheritance of Acquired Characteristics)

Now, the next time someone asks you to brainstorm, you know how to do it (avoid making the storm sounds if you can please!!).