Something about PPC!!

So, let's talk about PPC (pay-per-click) today...

About PPC, it is said that if you use it wisely, you can make millions BUT if you don't, then say bye-bye to billions (ha! ha! i love how they use evil tones to create humor!!)

OK! so you think you have done your homework on how & what & where you will be putting up your ads using PPC...
I'm just here to give to some precautionary measures during your whole journey of PPC process.

To begin with, this thing is going to save you money in the long run. Make sure you avail it to the fullest; plan carefully.
So, what you need to do is to make an impressive landing page for your viewers; it is a key factor of making them stay & like. It should clearly & attractively be mentioning what are you offering & why should they choose you over others.

Most publishers are very peculiar about the things they advertise. If they find your ad to be unattractive or not very captivating for their traffic audience, they will simply remove it. Now that is a waste of efforts on your part, isn't it?? So, to avoid this thing from happening to your hard work, monitor the results of each of your campaigns & make amendments to them accordingly. Keep experimenting with the look & text of your ads to see which one gets the best response.

Some people might not consider this a very good thing but believe me, it makes a big difference. While creating your ad, do put up an action-call, like "CLICK HERE!!" or "GO NOW!!" etc. It will actually compel the person watching your ad to go click on it; rather than just reading through your ad & moving on to others.

Have a balanced sort of offers to be promoted in your ads. You will be spending a great deal of money on it, so you don't want any non-serious buyers to be the major portion of your traffic. Putting up loads of free deals will attract free-loaders only, but not putting up any discounted offers may make you loose your potential buyers. Be very very careful in your choice (just as Elmer Fudd goes, "Be vewy vewy quiet, i'm hunting wabbit...hahahaha!!").

While biding or choosing for a place to put up your ad, be among the highest bidders as being on the 1st page counts a lot. But do try to avoid the starting 2 or 3 positions, if you can; they are subjected to most accidental clicks (& you don't wanna end up paying for them now...do you??)

PPC has several advantages of marketing, you are only required to have a keen observation to notice them & make appropriate settlements for them.
So GOOD LUCK with your PPC!!

Social Media Marketing - A Must!!

For the millionth time i argued with my brother over the social media importance. My brother is a newbie in the field of business. Now, he ain't anti-social but he sure is an anti-social-media person (he doesn't even own a Facebook account, can you believe it!!).

The day he announced that he'll begin with his own business, i kept on poking him to create pages and links over social media channels. He was of the view that they are a total waste of time. "Who would have time to look up for my name over Facebook & see how many fans i have? Or how many people are following my tweets? People are too busy updating & commenting on their own posts & pictures", he would say.

"It's the youth we are targeting here bro. How can you expect the younger generation to use any other means of information when they spend 95% of their times sitting in front of their screens?", i would ask.

"It's useless..", he would conclude & walk off.

Then, one day, it happened; an event that changed his life & his negativity against the social media. He had a friend (a very good friend, in fact) who moved somewhere abroad. He came to know about my brother's business & promised him a very heavy budgeted project. My brother was very excited about it. He spent days & nights gathering enough resources to make himself impressive & eligible for his upcoming clients. And, of course, he had even bigger plans for the money he'll soon be earning (I had a long list of things too that i'd ask him to get me).

In short, we were waiting anxiously for the clients' call...a week passed...then another week...& another week...& the whole month passed...no sign of the good friend or the heavy budgeted project.

One day, he caught his friend online. Upon inquiry, it was revealed to him that the clients thought a company having no social presence is not strong enough to handle such a big project (having a website was not enough in their view).
& CRASH!! came down my brother's big dreams.

When i came back home that night. I found him waiting for me (it was enough for me to guess that something was not right). A few moments of fumbling & mumbling & finally the truth was revealed to me.

I felt like laughing out loud, pointing to him & say "See, i told yaaa!!", but the dejected look on his face stopped me from doing so.
"So, what do you want from me??", despite feeling sad for him, i asked firmly (I can still get a few items out of the list i made....hahahahaha *evil laugh*).
"Please make accounts for me over the social media channels... I don't know what to do with them. Please manage them on my behalf", he pleaded.

"What?? I don't have that much time... It's a very difficult task", i lied to him.
"Please, i'll pay you...promise", he was near to tears.
"OK OK!! but i'll decide my salary myself", i grabbed the opportunity.
& it was settled.

I created the accounts for him & started managing his business & clients over them...posting new things he added...introducing new clients & projects...answering queries etc.
It took time to make him get noticed but finally we succeeded.
In the end, he got his accounts & a strong base for flourishing his business & i got my greens!!

PM - Behind the Scenes!!

Hi!!
I am a Project Manager...

When you normally tell someone that you are a project manager, they picture you as a person:

• Roaming aimlessly in the office (with a devilish smile)
• Giving commands (or lectures in case you've done something wrong)
• Sitting all day long in his cabin doing nothing (coming out only to check if everyone's at his workstation)
• Circling around you all day long if a deadline is nearby (shouting over your head that you should have hurried with the things)
• Finding faults with whatever work you have done (& you were thinking he'd be thanking you for your hardwork)

etc. etc.
In Short, if you have a forceful Boss, you are for sure to have a bossy Project Manager.

Now, this doesn't mean that i am a bossy one...nooo, my team is really fond of me =]
But we are talking about general perception here...right??

So, as i was telling that the overall image...general image...of a project manager is not very good. People think that it's an easy way of earning money, without doing anything.
Now that's wrong!!

You see, even when i am sitting idle, there are a whole lot of hurricanes twirling & swirling through my brain. I am constantly thinking about ways to meet deadlines, fully utilize the allocated resources, solve issues between teammates, brief the newly demanded feature from client side (in a manner that won't make my team's head go CUCKOO!! CUCKOO!!) & other issues that my team has not even the slightest idea of.

If you think developers & programmers spent sleepless nights meeting deadlines, we project managers spent sleepless weeks arranging & scheduling the time preceeding those deadlines...i can't recall when was the last time i slept peacefully...maybe a month back...oh no, that was when i had my vasovagal episode (fainting) (yeah, that can happen when you are in a condition as i was).

You people think that PM stands for Project Manager only...wrong again
The P is for:

• People you have to look after (clients, boss, team)
• Pressure you have to bear
• Problems you have to deal with
• Projects you have to manage

The M is for

• Money matters you have to handle (even if it means a simple lunch arrangement for the team)
• Machines you needs to look after
• Motivation you have to provide to your team
• Messages you have to convey from boss to team, clients to team, team to boss, team to client, boss to client, client to boss (woahhh!! i lost track of my words...)

So you see, this is not an easy task. Yet " I ", the project manager:

• Greet everyone with a fresh face
• Walk around the office with full energy
• Solve problems with an innovative mind
• Guide you with a smiling face

& still they say i have no work to do...*sigh*!!