Something about PPC!!

So, let's talk about PPC (pay-per-click) today...

About PPC, it is said that if you use it wisely, you can make millions BUT if you don't, then say bye-bye to billions (ha! ha! i love how they use evil tones to create humor!!)

OK! so you think you have done your homework on how & what & where you will be putting up your ads using PPC...
I'm just here to give to some precautionary measures during your whole journey of PPC process.

To begin with, this thing is going to save you money in the long run. Make sure you avail it to the fullest; plan carefully.
So, what you need to do is to make an impressive landing page for your viewers; it is a key factor of making them stay & like. It should clearly & attractively be mentioning what are you offering & why should they choose you over others.

Most publishers are very peculiar about the things they advertise. If they find your ad to be unattractive or not very captivating for their traffic audience, they will simply remove it. Now that is a waste of efforts on your part, isn't it?? So, to avoid this thing from happening to your hard work, monitor the results of each of your campaigns & make amendments to them accordingly. Keep experimenting with the look & text of your ads to see which one gets the best response.

Some people might not consider this a very good thing but believe me, it makes a big difference. While creating your ad, do put up an action-call, like "CLICK HERE!!" or "GO NOW!!" etc. It will actually compel the person watching your ad to go click on it; rather than just reading through your ad & moving on to others.

Have a balanced sort of offers to be promoted in your ads. You will be spending a great deal of money on it, so you don't want any non-serious buyers to be the major portion of your traffic. Putting up loads of free deals will attract free-loaders only, but not putting up any discounted offers may make you loose your potential buyers. Be very very careful in your choice (just as Elmer Fudd goes, "Be vewy vewy quiet, i'm hunting wabbit...hahahaha!!").

While biding or choosing for a place to put up your ad, be among the highest bidders as being on the 1st page counts a lot. But do try to avoid the starting 2 or 3 positions, if you can; they are subjected to most accidental clicks (& you don't wanna end up paying for them now...do you??)

PPC has several advantages of marketing, you are only required to have a keen observation to notice them & make appropriate settlements for them.
So GOOD LUCK with your PPC!!

Curses upon QA Analyst

What!! I told him thrice to get rid of this line... How on Earth can i make him understand??


My mind was racing at 120 mph...My temper reaching to a limit of 220 degree Fahrenheit (i was a volcano, about to erupt).
Sometimes, i think they do this on purpose...just to annoy me...make my life more miserable
& why
Because i find mistakes with their work.

Yes, i am a QA Analyst!!
I don't know why i ended up being one...well no, i think it was what i always wanted to be...but this was not how i imagined life (it was a fairytale).

Back when i was a student, i used to hear so much about QA vs. Developers & i used to think that i won't follow their footsteps...i'll be nice to everyone...& friendly...my development team won't hate me...they'd love the way i'll help them...i'll deal with the issues nicely......(blah!! blah!! big dreams)

But once i began my work, i found that when they say "Life is not a Bed of Roses" they really LITERALLY mean it. No doubt i enjoy my work, but it can get on your nerves when you have to check the same thing for over a thousand times (not really thousand, but you feel like it's that much).

Let's take my current situation for example, this developer...i don't know what language he understands....i asked him to remove a line, a single line from a page...once...twice...thrice...but he, somehow, keeps on forgetting. I've tried everything, reminders, messages, to-dos, alarms...nothing can make him remember (i even thought about tying a string to his finger..or maybe around his neck so he remembers it with every single breath he takes).

And this other project, is nothing but a nightmare (that i encounter during the day). I found a particular mistake, i highlighted it on one the pages and asked it to be modified, assuming that all the other pages will be corrected too...but the next time i re-checked it, i realized that maybe i was expecting the other person to be a bit too much intelligent to figure out my assumption on his own.

So, here i am checking & re-checking & re-checking again for the same things I've checked a million times before & I've pointed a billion times before..
But
All i get in return is not the corrections but curses from the developers for not appreciating their days of hard work and finding lists and lists of errors and bugs and mistakes and faults!!
They can never see the days of hard work I've spent to make their days of hard work look and function perfectly.....