5 Types of Social Media Users to Interact Well

There are a number of Social Media Networks and millions of people are using these networks. And all the people come here to get different results from their efforts. Although, there are many social media networks to reach out, not a single network can meet all the requirements of its user.

On the other side, it is also difficult for an internet marketer to understand all the requirements of his clients, customers and fans on a particular network. The search engine can only show the trends of users on different networks. Analytics is very important for you as a business owner, so study these types of social media users to become a successful internet marketer.

Just Post it in and Forget it:

There are so many people who only come on Social Networks just to post something, they simply fill it on their profile and forget it. Basically, these people are not particularly familiar with social media or probably, may not understand the power of Social Media. And this kind of user cannot get anything from Social Media.

Newbies:

Newbies take the social media seriously but also come and fill it on their profile and forget it. This kind of users knows the importance that social media may have for their business. They also understand that social media can help them to promote their business online, but they cannot get desired result because they are also uncomfortable with social media.

Watching from Outside:

This type of social media users don’t get involved in different social activities. They will post some information but their presence remains silent.  They just watch out the activities of other users and don’t share too much information regarding their business.

The in Group and Crowd:

This type of social media users are very impressive and share almost everything regarding them and their business. They love to share graphics (images) and have influence over their group and crowd.  They also share information about different brands and follow other users’ brands. Mostly, they create strong online relationships with each other and they are very happy with their online interactions.

Shining Stars:

These users are supreme in their social media activities. They quickly interact with every person and express themselves freely through social media. They are the users who want more relationships on different social channels and want to be the first one in any discussion. They are very comfortable talking about different brands and share information about different businesses. They are the people who are getting the real reward of social media activities.

To achieve the reward of your Social Media come here with broad mind and accept things with clean heart. Interact with all of your fans and share only the things that users want to see.  Customize the needs of your business and focus real audience of your industry to get maximum outcomes of your social media activities.

Content Syndication – The Way to Dominate Your Competition in 2013

The years of the wonderful world of SEO have gone where you could get ranking of keyword quite easily. With the end of 2012, it will become harder because of Google Panda and Penguin updates, but it doesn’t mean you can’t get ranking in SERPs. Simply, you need to understand and follow the changes that have progressed in our industry. Will you?

If you have been doing SEO for any amount of time, you already know the Google panda updates, penguin updates and other changes that they have been thronging at SEO industry. The things are getting more and more complex every day. If you can measure the changes by Google, the things will remain fine for you.

Relevant Sites Didn’t Matter in Past:

In past years, Google did not give much importance to off-page contextual relevancy of backlinks. A link is just considered a backlink, no matter where a web page getting its links from. You could get links form a High PR authority website with your anchor text and they were worked fine for you.

The things have changed a bit now. The anchor text links still work and the high PR links from quality sites are still required for high rankings in search engine result pages. The outbound links on a page are still a factor, but avoid irrelevant links because they do not work anymore.

Relevant links hold More Weight:

Google has become more sophisticated and has a clear look over websites that where they are getting their links from. By deep research on Google updates, the professional SEOs have found out that the links from relevant sites have more weight nowadays. The links from the relevant website have become important, no matter the anchor text or page rank on page. It shows the clear direction of Google and the SEOs that are using relevant sites for their links are dominating in search results right now.

Importance of Guest Posting:

Now Google is watching your link activities very closely and the links from BlogSpot and tumblr are not the best anymore. They know that these sites are used by spammers. The simplest way of getting links from the actual sites of your niche is, write good content for them and get link back to your website. You can do guest posts for the other sites and get quality links. It is the real win situation for you.

Bottom line Links:

The old guest posts have become valuable than ever before. People are dominating search engine ranking with guest posts because these links are so powerful. People can get huge traffic from guest post and now it is important to get traffic from the right spot because Google love that.

10 Tips for Developing a Content Marketing Strategy

Web content is closely watched by Google Search Engine, that’s why the content marketing strategy requires new dimensions to avoid the expected issues which can occur because of the changes Google has made in its algorithms. Following are some useful and interesting tips which can help you to promote your content in quite a better and smart way.

Determine Organizational Goals:
Before creating content, set your business goals and use the clear communication strategy where everything links back to your organizational goals. Each goal should be measurable and directed to a certain time period. Create unique and interesting content for every new goal to be achieved. 

Use Great Writer:
To display your thoughts and meet the quality content standards, it is advised to get the services of the qualified writers who have creative writing skills and who can write informative and logical articles on key matters of your organizational requirements.

Draft an Editorial Calendar:
Think well on your plan and create an editorial calendar for all of your content requirements. It should include everything like strategies, marketing plans, specific tactics, suggestion column, content deadlines, etc. Share it with entire organization and make sure everyone follows it.

Develop your key messages:
Key message is very important because it defines you and your product. Create attractive and relevant messages that real audience likes to hear.

Identify Target Audience:
The next step is to figure out real audience of your industry. Find and then follow them on different social media networks like Twitter, Stumbleupon, LinkedIn and Facebook, pinterest. Furthermore, find out their interests and share informative content to attract them towards your products and services.

Avoid Spamming:
Now, you can only promote your products and services with balanced and useful content, so avoid keyword stuffing and additional links to your website because this is all spam and panda and penguin are always ready to swap out the spam websites from SERPs.

Diversify Your Content:
Content Marketing gives you the opportunity to publish content on different platforms, such as article directories, Facebook Business Fan Page, Twitter account etc. For getting the required attraction and response to your content, it is advised to develop it as per the nature of different channels you are going to use.

Make Your Content Evergreen:
Your content should follow the modern trends and most importantly it must be relevant to your industry. The evergreen means your content reflects the basic goals of your business and services. So, write on trendiest topics regarding your business.

Design Matters:
Design of your website, blog, E-newsletters should be attractive and unique. If your design lacks the professional layout, then people won’t praise and spread your message and almost all your efforts will go waste.

Analyze Content Effectiveness:
By measuring the effectiveness of content, you can determine whether your content marketing plan is working well or require to be altered. Keep an eye on your Marketing Strategy and traffic to your content to figure out the outcomes of your content.

Do I need Expensive & Professional Equipment for Video Marketing?

Video Marketing has become a useful tool to promote your products and services online, but does that mean you should have to make your own video to promote your products and services?

Mostly, people tell you that you should not make a video for your business unless, you have all the required and proper equipment like, Good light combination, latest video camera, blue screen, a newest video-editing software, etc. It is just like that you have a good gym for yoga, but you do not join it because you don’t have the trendiest and most expensive outfits, or you think that without these outfits, you cannot work out properly.

And while you look for proper video equipment, take advice from experts and spend thousands of dollars to create a suitable video for your business, there are many average users who use iPhone to make a video of their cycling skills and funny Social Media Experiments; they upload the videos on to the YouTube and get thousands of subscribers.

While you are hiring a makeup artist to get your hair done and trying expensive outfits to make sure your video is according to higher standards, on the other hand, without proper make-up and hair- done an internet marketer is making a video with his ordinary laptop camera on any topic regarding his business, uploading it to YouTube and making hundreds of dollars.

 

OK… got my points?

So, don’t think to acquire any particular equipment to make awesome videos of your business. Let’s just say you have enough things to make some good videos. The fact is that when you start creating videos there are some obvious mistakes but, after creating some videos you will learn lots of things like lighting, background selection and sound of video.

While creating video you just have to think about the common person who is searching for the best feeding tricks for his puppy or a lady who is searching for a way to get her baby sleep. For them, the solution of their problem is important than your video’s background and make-up.

The only thing you should have to create a perfect video is a bit of techniques and a computer or smartphone with a camera which suits well the format of your video. You may require video capture software to highlight the important points of video and the video editing software, which may already be installed in your system, even you can use PowerPoint for slideshows.

A good video requires time and planning, think smart and be aware of your tasks and attraction of audience. Don’t worry about mistakes because you can only learn with mistakes and all your next videos will be better than the previous ones, for sure!!!